Hi, welcome to my creative space.
Digital Marketing
Video & Content Creation
Marketing, User Research & Design
I'm interested in helping brands connect to their audience.
Below are some of the projects I have done.
Digital Marketing
Challenging my creativity.
I'm interested in understanding and meeting viewers where they are--and content creation through social media is how I do it.
Dang Foods
Managed brand page and expanded content library. Created Amazon listing ads for their product lines that led to higher direct conversions and community engagement.
UCLA Career Center
Collaborated with team to optimize digital content strategy by introducing new contents and video productions to increase career center engagements.
Quantum Energy Squares
Repurposed existing assets to create an eye-catching Amazon Listing Ad. Designed the copy for video to highlight core benefits of the brand's energy bar.
Product & UI/UX
ORBIT APP
"Orbit" centralizes all campus events and personalizes event recommendations catered to the user's interests.
'When2Meet' 2.0
Redesigned When2Meet’s scheduling flow—using research‑driven, clearer microcopy, and user experience—to help anyone find a time that works for the group easily.
Video Design
Short videos is new preferred way of consuming information. As a solution-oriented thinker with an understanding of human behavior, I'm interested improving viewer experience and helping brands tell their story effectively.
Client Comments
"Kristen has created extraordinary videos of value that do exactly that. On a consistent basis, she confirms the visions of her videos to ensure they capture my goals. I am lucky to have her in my small business network."
- Sean
Lead Visionary at 4sight Academy
"Within one week of working, Kristen skillfully captured Dang's essence and brand identity while creating short, eye-catching videos that enhanced our digital marketing.
On average her videos had a 330% higher click through rate and a 255% higher conversion rate on Amazon versus previous videos we were A/B testing at the same time."
- Lindsay
Ecommerce Manager at Dang Foods